The Notorious B.I.G. will be seen on the side of limited edition Budweiser cans this summer.
The brewer has partnered with the estate of the late hip-hop icon to manufacture tallboys with Biggie's visage on the red and white cans. A verse from Ready to Die cut "Unbelievable" will also be printed on the can: “Live from Bedford Stuyvesant the livest one / Representin' BK to the fullest.” The cans will only be sold in New York City.
It's all part of a bigger celebration of the legendary lyricist, the subject of this year's Biggie: I Got a Story to Tell documentary. On Aug. 19, Budweiser will sponsor a free concert at the Prospect Park Bandshell in Brooklyn that will feature some of Biggie's collaborators and contemporaries, including Busta Rhymes, Lil Kim, The Lox and others. Admission is free with RSVP and will include one of those cans.
Additionally, a Budweiser x Biggie merch collection is on sale for all responsible drinkers outside the five boroughs.