He was born Harold Williams, but the world knows him as Hype - and for good reason.
Hype Williams' unique artistic vision helped define the look of hip-hop and R&B in the '90s, '00s and beyond. Fish-eye lenses, widescreen vistas, dramatic slow-motion - these are just some of Williams' trademarks that powered the second generation of MTV. (The only shame in his career is he never directed more than one movie: the 1998 cult classic Belly, starring Nas and DMX.
Even if you don't know his name, you've seen his videos - and we've got 15 great ones below for you to enjoy.
Craig Mack feat. The Notorious B.I.G., Rampage, LL Cool J & Busta Rhymes, "Flava in Ya Ear (Remix)" (1994)
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Wu-Tang Clan, "Can It Be All So Simple" (1994)
The Notorious B.I.G., "Big Poppa"
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Montell Jordan, "This is How We Do It"
READ MORE: April 1995: Montell Jordan Mixes Hip-Hop and Soul on "This is How We Do It"
Ol' Dirty Bastard, "Shimmy Shimmy Ya" (1995)
READ MORE: When ODB Used EBT on MTV
2Pac feat. Dr. Dre & Roger Troutman, "California Love" (1996)
Busta Rhymes, "Woo Hah!! Got You All in Check" (1996)
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Blackstreet feat. Dr. Dre & Queen Pen, "No Diggity" (1996)
Missy Elliott, "The Rain (Supa Dupa Fly)" (1997)
The Notorious B.I.G. feat. Puff Daddy & Mase, "Mo Money Mo Problems" (1997)
READ MORE: Biggie from Beyond: Five Great Posthumous Notorious B.I.G. Tracks
Will Smith, "Gettin’ Jiggy wit It" (1997)
DMX, "Get At Me Dog" (1998)
READ MORE: DMX Dead At 50
TLC, "No Scrubs" (1999)
Kanye West feat. Jamie Foxx, "Gold Digger" (2005)
Beyoncé feat. Jay-Z, "Drunk in Love" (2013)